Wednesday, April 15, 2009

Swinging for the sweet spot

And now there are four. The FDA's approval of rebaudioside A, a derivative of Stevia rebaudiana bertoni, as a food additive brings the total number of low-calorie sugar substitutes to four: saccharin (Sweet ’N Low), aspartame (Equal), sucralose (Splenda), and stevia (Truvia, Rebiana, and PureVia). What stevia holds over its rivals is this: because it is derived directly from the sweetleaf plant, it can be lawfully marketed as a "natural sweetener."


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